DESCRIPTION

Apply the entrepreneurial decision-making process and the lean launch / customer discovery process to the real-world development and assessment of new opportunities, business models, and ventures.

Objectives

1. Identify the type of business to be launched.

2. Define the business model for the launch.

3. Conduct a feasibility assessment of the venture concept and business model.

4. Complete an initial financial assessment of a venture.

5. Develop practical / realistic strategies for funding a venture.

6. Learn how to make effective presentations of new opportunity, business model, and venture.

7. Assess the demands and rewards of entrepreneurship as a potential career path.

FOR MORE INFORMATION

email: dweinzveg@santarosa.edu