DESCRIPTION

Introduces students to a wide spectrum of communications. Investigates how to successfully communicate concepts and goals various stakeholders and influencers throughout the product life cycle.

Objectives

1. Construct effective messaging to influence potential clients, investors, associates, and stakeholders

2. Prepare and demonstrate resonant themes that shape market attitudes and beliefs

3. Develop and express business objectives, features, and benefits through written, verbal, and physical communication techniques

4. Distinguish between the appropriate use of text, e-mail, voice, Skype, and in-person communication channels 

5. Design a communications program using Public Relations (PR), social media, advertising, blogs, media advisories, presentations, white papers, magazines, and newsletters

FOR MORE INFORMATION

email: lloe@santarosa.edu